The Donor Privacy Risk Behind an Opera San Jose Subscription Buying a season subscription or making a donation to a regional opera company puts a household on a different kind of mailing list than a retail catalog does — but the list still moves the same way once it leaves the organization's hands. Opera San Jose is a …

The Privacy Risk Behind a Vendome Wine & Spirits Catalog Federal law gives consumers a clear right to stop prescreened credit and insurance offers — but it does nothing to recall mailing-list data that a retailer has already rented or sold before a consumer exercises that right. That distinction matters for anyone who …

The Family-Targeting Risk Behind an Insect Lore Catalog A parent who orders a butterfly garden kit or an ant farm for a curious child rarely thinks about where that catalog request goes next. Insect Lore markets live-insect learning kits — butterfly gardens, ladybug habitats, praying mantis kits, and ant farms — to …

The Wellness-Data Risk Hiding in a Gaiam Catalog The purchase history behind a yoga mat, a meditation cushion, or a wellness supplement carries a signal that direct marketers treat as more valuable — and more sensitive — than an ordinary retail order. A Gaiam catalog subscription tells the data-broker market something …