The Family-Targeting Risk Behind an Insect Lore Catalog A parent who orders a butterfly garden kit or an ant farm for a curious child rarely thinks about where that catalog request goes next. Insect Lore markets live-insect learning kits — butterfly gardens, ladybug habitats, praying mantis kits, and ant farms — to …

The Wellness-Data Risk Hiding in a Gaiam Catalog The purchase history behind a yoga mat, a meditation cushion, or a wellness supplement carries a signal that direct marketers treat as more valuable — and more sensitive — than an ordinary retail order. A Gaiam catalog subscription tells the data-broker market something …