Does Seroogy's Share Your Data? What Its Privacy Policy Says

calendar Sep 21, 2026 / · 7 min read · identity theft catalog privacy seroogys chocolates mailing list opt-out direct mail consumer privacy direct marketing gift catalog  ·
Share on: linkedin copy

Your Right to Say No, and What Seroogy's Shares Without Asking

Depending on the state you live in, the law gives you the right to stop a company "selling" or "sharing" your personal information for targeted advertising. Seroogy's, the De Pere, Wisconsin chocolatier, spells out why that right matters for its customers. Its privacy policy, last updated July 17, 2026, says it discloses personal information "with business and marketing partners to provide marketing services and advertise to you," and that those partners "will use your information in accordance with their own privacy notices." The example it gives is its store platform: Seroogy's uses Shopify "to support personalized advertising with third-party services based on your online activity with different merchants and websites."

That's a different picture from a company that promises never to share anything. It doesn't mean your name is being sold for mailing lists; the policy frames the partner sharing around advertising and marketing services. It does mean what you do on the store can inform ads that follow you elsewhere, under other companies' privacy rules.

Seroogy's describes itself as a fourth-generation, family-owned Wisconsin confectioner that has made chocolates since 1899, when the founding brothers opened a shop in Green Bay. It sells online and from stores in De Pere and Ashwaubenon. The privacy policy covers all of it: the site, purchases and other transactions.

Why this belongs on a security site is scale, not chocolate. In 2023, victims aged 60 and older reported $3.4 billion in losses to the FBI's Internet Crime Complaint Center, across 101,068 complaints, with an average loss of $33,915, up roughly 11% on 2022 (FBI IC3 2023 Elder Fraud Report). Nothing here ties those losses to any candy company. The figure is why it pays to keep your details in as few places as possible, and gift retailers hold a lot of names and addresses. For the wider picture, see Catalog Mail and Identity Theft Risk.

How Seroogy's uses your address — and who else gets it

The policy lists what Seroogy's collects: contact details including your name, address, billing address, shipping address, phone number and email address, plus payment and order information. It says that information comes directly from you, automatically through cookies and similar technology, from service providers working on its behalf, and "from our partners or other third parties."

It uses that information for marketing, including "promotional communications by email, text message or postal mail," and for online advertising based on what you've bought, put in your cart or otherwise done on the site. Beyond marketing partners, it discloses information to Shopify and to vendors that handle IT, payments, data analytics, customer support, cloud storage, fulfillment and shipping.

Three things follow for your security:

  • Your details sit with several companies, not one: the retailer, its platform, and the vendors that ship and support your order.
  • The mailer carries your name and address. Any printed promotion with a label shows both to whoever handles it.
  • A real order lends a stranger credibility. A caller who mentions your recent chocolate order sounds more believable, and it doesn't take any sharing by Seroogy's for a scammer to try it.

What to do: opt out + protect yourself

  1. Use Seroogy's Your Privacy Choices page. The policy points to its Your Privacy Choices page for the right to opt out of sale or sharing for targeted advertising. The page opts out the browser you're using, and if you tick the box and enter your email, your customer account is opted out too. It also says a browser sending the Global Privacy Control signal is treated as an opt-out request for that device and browser, depending on where you are.

  2. Ask Seroogy's to stop postal marketing. The policy's communication-preferences section only covers email, through the unsubscribe option in each message. For printed mail, use the contacts the policy gives for privacy requests: call +1 920-336-1383, email seroogys@seroogys.com, or write to 144 North Wisconsin Street, De Pere, WI 54115. Give your name and address exactly as printed on the mailer.

  3. Cut the rest of the catalog mail. The Federal Trade Commission's junk-mail guidance describes DMAchoice, run by the Association of National Advertisers, where you choose which catalogs and other mail you get. It stops most, but not all, promotional mail, for a $6 fee online or $7 by mail, and lasts 10 years. For junk mail beyond catalogs, OptOut.ws has a step-by-step guide.

  4. Opt out of prescreened credit and insurance offers. The FTC says you can opt out for five years or permanently at OptOutPrescreen or 1-888-5-OPT-OUT (1-888-567-8688); the permanent option needs the signed form you're sent afterward.

  5. Shred, and consider a credit freeze. Shred mail that carries your name and address next to an order or account number. The FTC's guide to credit freezes and fraud alerts says a freeze stops anyone, including you, opening new credit in your name until you lift it, costs nothing, lasts until you lift it, and is placed with Equifax, Experian and TransUnion. An identity-protection service is a separate, paid layer. Neither one stops mail.

Signs your information has been shared

The ads are the first clue. Seroogy's says it supports personalized advertising based on your activity across merchants and websites, so seeing chocolate ads on other sites after a visit is that system working, not a breach. If you'd rather it didn't, step 1 is the switch.

Mail is a weaker signal. New catalogs from companies you've never contacted mean your address is circulating somewhere, but they don't show where it came from. A rise in prescreened credit offers points to the credit-bureau channel in step 4.

The warning sign is a contact that pairs a real detail with a request for something sensitive: a call or letter that mentions a Seroogy's order and then asks for a card number, a Social Security number or a password. Hang up and use the phone number printed in Seroogy's own privacy policy or on its website, never one the caller supplies.

Frequently asked questions

Does Seroogy's sell my information? The policy says it discloses information to business and marketing partners for marketing and advertising, and that you may, depending on where you live, opt out of "sale" or "sharing" for targeted advertising. Use the Your Privacy Choices page to do that.

How do I stop Seroogy's catalogs and mailers? Email unsubscribes cover email only. For printed mail, call +1 920-336-1383, email seroogys@seroogys.com, or write to the De Pere address in the privacy policy, and give the name and address from the mailer.

Will opting out stop the ads that follow me? The Your Privacy Choices opt-out covers the browser you use and, if you add your email, your customer account. Repeat it on each browser and device you use.

Is a chocolate retailer really an identity-theft risk? On its own, a small one. The risk grows with every company that holds your details, which is why the opt-outs and a credit freeze matter more than any single catalog.

References

Posts in this series